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You're About to Make a Terrible Mistake

You're About to Make a Terrible Mistake

How Biases Distort Decision-Making and What You Can Do to Fight Them

“Masterful…A pleasure to read.” (Daniel Kahneman, author of Thinking, Fast and Slow)

A “brilliant, fun, and wise” (Cass R. Sunstein) tour of
nine common business decision-making traps — and practical tools for avoiding them — from a professor of strategic thinking.

We all make decisions all the time. It’s so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?

In You’re About to Make a Terrible Mistake!, behavioral economist and management consultant Olivier Sibony explains how cognitive biases lead us to our nine most common decision-making mistakes, and proposes concrete, actionable solutions you can use to become a skillful decision architect. Drawing on dozens of engaging case studies, Sibony illustrates how even renowned business leaders frequently make errors — and how similar errors can be avoided by mobilizing the collective intelligence of organizations.

Distinctive in the clarity and practicality of its message, You’re About to Make a Terrible Mistake! distills the latest developments in behavioral economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.
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Genre: Nonfiction / Business & Economics / Decision-making & Problem Solving

On Sale: July 14th 2020

Price: $14.99 / $18.99 (CAD)

Page Count: 336

ISBN-13: 9780316494977

What's Inside

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Reader Reviews


"A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read."—Daniel Kahneman, author of Thinking, Fast and Slow
"Finally! Actionable advice for leaders based on decades of decision science. Succinct, accurate, and even-handed. I loved it!"
Angela Duckworth, bestselling author of Grit
"Brilliant, fun, and wise -- a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year."—Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of How Change Happens
"An elegant synthesis of the best scientific work on human judgment that will be useful whether your aspirations in life are modest -- become a smarter consumer of news-or whether they are grandiose -- run a large company or country."
Philip E. Tetlock, bestselling co-author of Superforecasting
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