Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Meet The Author: Malcolm Gladwell

Malcolm Gladwell is the author of six New York Times bestsellers, including Talking to Strangers, David and Goliath, Outliers, Blink, and The Tipping Point. The Bomber Mafia began as episodes of his podcast, Revisionist History, and the production team behind that show also produced the audiobook edition. Gladwell is cofounder and president of Pushkin Industries, an audiobook and podcast production company. He was born in England, grew up in rural Ontario, and now lives in New York.

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