Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.

Search Results for: malcolm gladwell

Showing 11-20 of 20 results

Unleashing the Ideavirus

Unleashing the Ideavirus

The book that sparked a marketing revolution.

“This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a “recipe” for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.
The Moth

The Moth

Preface by Adam Gopnik Foreword by George Dawes Green Edited by Catherine Burns

For the first time in print, celebrated storytelling phenomenon The Moth presents fifty spellbinding, soul-bearing stories selected from their extensive archive (fifteen-plus years and 10,000-plus stories strong). Inspired by friends telling stories on a porch, The Moth was born in small-town Georgia, garnered a cult following in New York City, and then rose to national acclaim with the wildly popular podcast and Peabody Award-winning weekly public radio show The Moth Radio Hour.

Stories include: writer Malcolm Gladwell’s wedding toast gone horribly awry; legendary rapper Darryl “DMC” McDaniels’ obsession with a Sarah McLachlan song; poker champion Annie Duke’s two-million-dollar hand; and A. E. Hotchner’s death-defying stint in a bullring . . . with his friend Ernest Hemingway. Read about the panic of former Clinton Press Secretary Joe Lockhart when he misses Air Force One after a hard night of drinking in Moscow, and Dr. George Lombardi’s fight to save Mother Teresa’s life.

This will be a beloved read for existing Moth enthusiasts, fans of the featured storytellers, and all who savor well-told, hilarious, and heartbreaking stories.

Redirect

Redirect

What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager’s behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing — the scientifically based approach described in Redirect — can accomplish all of this.

The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.

“There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece.” — Malcolm Gladwell
My Ideal Bookshelf

My Ideal Bookshelf

Illustrated by Jane Mount Edited by Thessaly La Force
The books that we choose to keep — let alone read — can say a lot about who we are and how we see ourselves. In My Ideal Bookshelf, dozens of leading cultural figures share the books that matter to them most; books that define their dreams and ambitions and in many cases helped them find their way in the world.

Contributors include Malcolm Gladwell, Thomas Keller, Michael Chabon, Alice Waters, James Patterson, Maira Kalman, Judd Apatow, Chuck Klosterman, Miranda July, Alex Ross, Nancy Pearl, David Chang, Patti Smith, Jennifer Egan, and Dave Eggers, among many others.

With colorful and endearingly hand-rendered images of book spines by Jane Mount, and first-person commentary from all the contributors, this is a perfect gift for avid readers, writers, and all who have known the influence of a great book.
Unthinking

Unthinking

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck’s? Why, after every other plea failed, did “Click It or Ticket” get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper’s character on the hit show Mad Men, “What do people want?” What is the new American psyche, and how do America’s shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Change

Change

For readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein, a bold and paradigm-busting new theory about the complex way ideas and behaviors spread, and how to efficiently effect the change you want to see in the world.

Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which “influencers” are king, “sticky” ideas “go viral,” and good behavior is “nudged” forward. The only problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. It is a world of simple contagions, which spread quickly to everyone, but do not have any lasting impact on what we think or how we live.

When it comes to transforming behaviors and beliefs, the dynamics of change are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

Drawing on deep-yet-accessible research and fascinating examples from business, sports, health, lifestyle, and politics, Change presents a groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
Utopia for Realists

Utopia for Realists

Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe’s leading young thinkers shows how we can build an ideal world today.

“A more politically radical Malcolm Gladwell.” — New York Times

After working all day at jobs we often dislike, we buy things we don’t need. Rutger Bregman, a Dutch historian, reminds us it needn’t be this way — and in some places it isn’t. Rutger Bregman’s TED Talk about universal basic income seemed impossibly radical when he delivered it in 2014. A quarter of a million views later, the subject of that video is being seriously considered by leading economists and government leaders the world over. It’s just one of the many utopian ideas that Bregman proves is possible today.

Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think can happen. From a Canadian city that once completely eradicated poverty, to Richard Nixon’s near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history, and beyond the traditional left-right divides, as he champions ideas whose time have come.

Every progressive milestone of civilization — from the end of slavery to the beginning of democracy — was once considered a utopian fantasy. Bregman’s book, both challenging and bracing, demonstrates that new utopian ideas, like the elimination of poverty and the creation of the fifteen-hour workweek, can become a reality in our lifetime. Being unrealistic and unreasonable can in fact make the impossible inevitable, and it is the only way to build the ideal world.
Think Like a Rocket Scientist

Think Like a Rocket Scientist

* One of Inc.com’s “6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)”
* Adam Grant’s # 1 pick of his top 20 books of 2020
* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant).

A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible.

Rocket science is often celebrated as the ultimate triumph of technology. But it’s not. Rather, it’s the apex of a certain thought process — a way to imagine the unimaginable and solve the unsolvable. It’s the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.

Fortunately, you don’t have to be a rocket scientist to think like one.

In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life — whether it’s landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems — without clear guidelines and with the clock ticking — enjoy an extraordinary advantage.

Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.
Joyful

Joyful

Designer and TED star Ingrid Fetell Lee presents groundbreaking research to explain how making small changes to your surroundings can create extraordinary happiness in your life.

Next Big Idea Club selection — chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the “two most groundbreaking new nonfiction reads of the season!”

“This book has the power to change everything! Writing with depth, wit, and insight, Ingrid Fetell Lee shares all you need to know in order to create external environments that give rise to inner joy.”-Susan Cain, author of Quiet and founder of Quiet Revolution

Have you ever wondered why we stop to watch the orange glow that arrives before sunset, or why we flock to see cherry blossoms bloom in spring? Is there a reason that people — regardless of gender, age, culture, or ethnicity — are mesmerized by baby animals, and can’t help but smile when they see a burst of confetti or a cluster of colorful balloons.

We are often made to feel that the physical world has little or no impact on our inner joy. Increasingly, experts urge us to find balance and calm by looking inward — through mindfulness or meditation — and muting the outside world. But what if the natural vibrancy of our surroundings is actually our most renewable and easily accessible source of joy?

In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive, while another fosters acceptance and delight — and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.
You Look Like a Thing and I Love You

You Look Like a Thing and I Love You

AS HEARD ON NPR’S “SCIENCE FRIDAY”

Discover the book that Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant want you to read this year, an “accessible, informative, and hilarious” introduction to the weird and wonderful world of artificial intelligence (Ryan North).

“You look like a thing and I love you” is one of the best pickup lines ever… according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans–all to understand the technology that governs so much of our daily lives.

We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really… and how does it solve problems, understand humans, and even drive self-driving cars?

Shane delivers the answers to every AI question you’ve ever asked, and some you definitely haven’t. Like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world’s best Halloween costume really “Vampire Hog Bride”?

In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt–and how they reflect the best and worst of humanity.

You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

“I can’t think of a better way to learn about artificial intelligence, and I’ve never had so much fun along the way.” – Adam Grant, New York Times bestselling author of Originals

Filter by +
  • New Releases
  • Coming Soon
  • Fiction
  • Nonfiction

We use cookies to enhance your visit to us. By using our website you agree to our use of these cookies. Find out more.